Certificate Course in Search Engine Optimization

Overview

Understanding of search engine marketing is vital to a successful digital marketing campaign.

This course provides students with fundamental knowledge in search engine optimization. The training will help participants improve the visibility of websites and increase the website traffic with proper use of the relevant keywords and other Search engine optimization techniques. The course also helps participants stay abreast on the latest and best practices in digital marketing.

Program Objective

The SEO course aims to provide students essential knowledge in SEO techniques to boost their career in the digital marketing field. By the end of this course, participants will have learned about:

  • Best practices for on-page optimization
  • SEO methods to generate relevant keywords
  • Competitive analytics
  • Design & architecture
  • Site optimization practices
  • Off page optimization: Link-building
  • SEO for local search
  • SEO site audits
  • Keyword Research

Program Features

  • Audio video lectures by industry expert
  • Industry specific training curriculum
  • Online Faculty for query solving

Course Audience

The SEO course can be pursued by professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is well suited for:

  • Fresh graduates
  • Entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Copywriters & content writers

Eligibility

Any under graduate/graduate/post graduate


Course Duration

1 Month


Course Fees/ Price (In INR):

5,500/-


Course Structure

No. Topics
1 Introduction to digital marketing
   Introduction to digital marketing
2 Freelancing on the web
   How freelancing on the web works?
   Freelance Program
3 Introduction to SEO
  Introduction to SEO
    How search engines work
    Html tags required for SEO
    Deep Dive into how search engines index content
    Basics of Google+ Local 1
    Basics of Google+ Local 2
4 SEO Factors
    Factors of SEO-1
    Factors of SEO-2
5 Competition analysis and Audit
    Competition Analysis
    SEO Audit Case Study 1
    SEO Audit Case Study 2
6 Keyword research
    SEO-Keyword-Research
    Newtrek-keyword-research-new
    Top level approach while researching keywords
7 On-page optimization
    On-page-demo
    Optimizing non-text areas of the website
    Working with canonical URL's and redirects
8 Off-page optimization
    off page optimization
    How to do Off-page Optimization planning?
    How to do Article Submission & Link Submission to Directories?
    How to do social bookmarking & forum posting?
    Competitor Link Building Strategy
9 Tech issues
    Tech Issues in Advance SEO
   How do server side issues impact SEO
   Technical SEO for e-commerce
   Technical SEO for multi-lingual sites
10 SEO- Miscellaneous
    SEO-proposal-template
    Online Reputation Management (SEO)
11 Introduction to SEM
12 Keyword Research for Adwords
New Keyword Planner Tool
13 Campaign Structure
Goal Setting for Adwords campaigns
14 Project based on course contents