Certificate Course in Advanced Digital Marketing

Overview

The Advance Digital Marketing Program is designed to transform you into a complete digital marketer with expertise across the digital marketing domain. The training will help participants improve the visibility of websites and improve website traffic with proper use of SEO, SEM, SMO online marketing. You’ll receive a holistic understanding of digital marketing and gain advanced expertise in Email marketing, mobile marketing and affiliate marketing.

Program Objective

The course aims to provide participants essential knowledge of various Digital Marketing techniques to boost their career in this field. By the end of this course, participants will have learned about:

  • Search Engine optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Google Analytics
  • Google Adwords
  • Online Media Planning

Program Features

  • Audio video lectures by industry expert
  • Industry specific training curriculum
  • Online Faculty for query solving

Course Audience

The SEO course can be pursued by professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is well suited for:

  • Fresh graduates
  • Entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Copywriters & content writers

Eligibility

Any under graduate/graduate/post graduate


Course Duration

3 Months


Course Fees/ Price (In INR):

17,500/-


Course Structure

No. Topics
1 Introduction to digital marketing
  Introduction to digital marketing
2 Freelancing on the web
  How freelancing on the web works?
  Freelance Program
3 Introduction to SEO
  Introduction to SEO
  How search engines work
  Html tags required for SEO
  Deep Dive into how search engines index content
  Basics of Google+ Local 1
  Basics of Google+ Local 2
4 SEO Factors
  Factors of SEO-1
  Factors of SEO-2
5 Competition analysis and Audit
  Competition Analysis
  SEO Audit Case Study 1
  SEO Audit Case Study 2
6 Keyword research
  SEO-Keyword-Research
  Newtrek-keyword-research-new
  Top level approach while researching keywords
7 On-page optimization
  On-page-demo
  Optimizing non-text areas of the website
  Working with canonical URL's and redirects
8 Off-page optimization
  off page optimization
  How to do Off-page Optimization planning?
  How to do Article Submission & Link Submission to Directories?
  How to do social bookmarking & forum posting?
  Competitor Link Building Strategy
9 Tech issues
  Tech Issues in Advance SEO
  How do server side issues impact SEO
  Technical SEO for e-commerce
  Technical SEO for multi-lingual sites
10 SEO- Miscellaneous
  SEO-proposal-template
  Online Reputation Management (SEO)
11 Search Engine Marketing
  Introduction to SEM
  Keyword Research for Adwords
  New Keyword Planner Tool
  Campaign structure
  Goal Setting for Adwords campaigns
12 Introduction to SMO
  Introduction to social media
  SMO Campaign Planning
13 Facebook
  Facebook Marketing
  Fan page management
  Facebook insights
  Facebook Ads Detailed Dive HD
14 Twitter
  Twitter Marketing
15 YouTube
  YouTube Partner Program (YouTube Analytics)
  YouTube Partner Program (Annotations)
  YouTube Partner Program (Metadata Optimization)
  YouTube Partner Program (Thumbnail Optimization)
  YouTube Walkthrough
16 Pinterest
  What is Pinterest?
17 LinkedIn
  LinkedIn Ads HD
18 Miscellaneous
   How to do social media link building
  Online Reputation Management (PR & Article Submission)
19 Email marketing
  email marketing tips
  How to avoid spam emails?
  How to do bulk emails?
20 Mobile Marketing
  mobile marketing part 1
  mobile marketing part 2
  Tips on How to do Mobile Marketing
21 Affiliate Marketing
  Introduction to affiliate marketing
  How to go about starting your first Affiliate marketing program
  FAQs in Affiliate Marketing Program
  Choosing an affiliate program
22 WordPress
  Add menus in WordPress
  Create Pages in WordPress
  How to install a design theme in WordPress?
  How to install a contact form plugin on WordPress
  WordPress Blog
  Setting up & Managing self-hosted WordPress site
  How to set up a user-friendly permalink
23 Web Analytics
  Introduction to Web Analytics
  Google Analytics Demo
  Goal-setting
24 Online Media Planning
  What is Online Media Planning?
25 Project based on course contents